Working with New York agency, The Vault, Locke Bryan Productions recently completed “P.A. System” with NASCAR driver Danica Patrick for Academy Sports+ Outdoors. The spot shows Danica touring the store with several Academy Associates when the cynical guy at the sunglass counter puts his foot firmly in his mouth. The spot, shot on Panavision Genesis, was shot in two days at an Academy store. Post and 3D effects were all handled at the LBP facility in Houston.

Client:

Academy Sports and Outdoors
Agency: The Vault NYC
Creative Director: Jon Paley
Director: Locke Bryan
DP: Billy Velten
VFX Supervisor: Kenny Benitez
Producer: Carlos Arkeliam
Co-Producer: Mike Hulsey

Production and Animation:
Production Company: Locke Bryan Productions / Houston, TX
Editors: Kenny Benitez, Ralph Elliot
3d Artists: Kenny Benitez, Allie Katz, Matt McLeod
2d Artists and Compositors: Robert Marchand, Matt Mcloed, Kenny Benitez

Sound Design: AudioBob / Houston, TX

Spot for Academy Sports + Outdoors