Working with New York agency, The Vault, Locke Bryan Productions recently completed “P.A. System” with NASCAR driver Danica Patrick for Academy Sports+ Outdoors. The spot shows Danica touring the store with several Academy Associates when the cynical guy at the sunglass counter puts his foot firmly in his mouth. The spot, shot on Panavision Genesis, was shot in two days at an Academy store. Post and 3D effects were all handled at the LBP facility in Houston.