There are many things that have to come together to produce a TV commercial and each part is important.  One small mistake, one missing piece can take down a whole day of work and put you into overtime (especially when you are dealing with special locations and celebrity talent).  You usually have a pre-determined amount of time to get it done and in my mind, good pre-production and a realistic schedule are key to making any production happen, and finish on time.

If the walls could talk, what would they say about the stage shoot that we did for our Academy Sports and Outdoors Holiday campaign?  I have always found something special about shooting on a stage, no matter what stage it is.  It makes you feel like you are adding to the history of it.  Houston Studios was the stage we used and it was my first time there.  While walking through the halls you see the photos of past shoots, sometimes images of sets from movies you have seen, photos of celebrities th